Attitudes towards AI-generated content in marketing in the UK 2023

Published by
Christopher Ross,
Jun 27, 2025

During a 2023 survey, **** percent of responding adults from the United Kingdom stated that they believed that brands should always disclose their use of AI generated content. Out of the **** percent, ** percent strongly agreed with the statement.

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Share of adults who agreed that brands should always disclose their use of AI generated content in the United Kingdom as of May 2023

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Release date

July 2023

Region

United Kingdom

Survey time period

May 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

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Overview

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Take-up & application

8

Marketer insights

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Consumer insights

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Topics

Artificial intelligence (AI) use in marketing in the UKAdvertising in the UKProgrammatic advertising in the UKArtificial intelligence (AI) use in marketing Digital advertising in the UK
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