Consumer concerns about targeted ads in Luxembourg 2024

Published by
Christopher Ross,
Apr 15, 2025

During a 2024 survey, 57 percent of responding consumers from Luxembourg stated that the fact that their personal data could be collected without their consent or awareness was a very important concern of theirs regarding online targeted advertising. Meanwhile, roughly six in 10 expressed concerns regarding the fact that personalization of advertising limited their choice and access to special offers.

Consumer concerns about targeted advertising in Luxembourg as of November 2024

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Release date

January 2025

Region

Luxembourg

Survey time period

October 24 to December 4, 2022

Number of respondents

500 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

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Overview

6

The Netherlands

6

Belgium

8

Luxembourg

6

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