In 2024, 56 percent of digital display advertising spending in Spain was allocated to non-video displays. This was followed by the video format with 41 percent, while native advertising completed the top three with three percent.
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IAB Spain. (February 18, 2025). Distribution of digital display advertising spending in Spain in 2024, by type [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. "Distribution of digital display advertising spending in Spain in 2024, by type." Chart. February 18, 2025. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. (2025). Distribution of digital display advertising spending in Spain in 2024, by type. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2024, by Type." Statista, Statista Inc., 18 Feb 2025, https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain, Distribution of digital display advertising spending in Spain in 2024, by type Statista, https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/ (last visited June 26, 2025)
Distribution of digital display advertising spending in Spain in 2024, by type [Graph], IAB Spain, February 18, 2025. [Online]. Available: https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
