In 2024, 56 percent of digital display advertising spending in Spain was allocated to non-video displays. This was followed by the video format with 41 percent, while native advertising completed the top three with three percent.
Distribution of digital display advertising spending in Spain in 2024, by type
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IAB Spain. (February 18, 2025). Distribution of digital display advertising spending in Spain in 2024, by type [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. "Distribution of digital display advertising spending in Spain in 2024, by type." Chart. February 18, 2025. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. (2025). Distribution of digital display advertising spending in Spain in 2024, by type. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2024, by Type." Statista, Statista Inc., 18 Feb 2025, https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain, Distribution of digital display advertising spending in Spain in 2024, by type Statista, https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/ (last visited May 07, 2025)
Distribution of digital display advertising spending in Spain in 2024, by type [Graph], IAB Spain, February 18, 2025. [Online]. Available: https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/