In 2022, general was the most popular car insurance-related search term on Google in the United Kingdom (UK), according to Pi Datametrics. The keyword generated approximately **** million searches. "Quote" and "cheap" completed the top three, with **** and **** million searches respectively at that time.
The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Pi Datametrics. (July 2, 2023). Annual search volume on Google for car insurance and related search terms in the United Kingdom (UK) from 2020 to 2022 (in millions) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1399170/united-kingdom-annual-car-insurance-search-volume/
Pi Datametrics. "Annual search volume on Google for car insurance and related search terms in the United Kingdom (UK) from 2020 to 2022 (in millions)." Chart. July 2, 2023. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1399170/united-kingdom-annual-car-insurance-search-volume/
Pi Datametrics. (2023). Annual search volume on Google for car insurance and related search terms in the United Kingdom (UK) from 2020 to 2022 (in millions). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1399170/united-kingdom-annual-car-insurance-search-volume/
Pi Datametrics. "Annual Search Volume on Google for Car Insurance and Related Search Terms in The United Kingdom (Uk) from 2020 to 2022 (in Millions)." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1399170/united-kingdom-annual-car-insurance-search-volume/
Pi Datametrics, Annual search volume on Google for car insurance and related search terms in the United Kingdom (UK) from 2020 to 2022 (in millions) Statista, https://www.statista.com/statistics/1399170/united-kingdom-annual-car-insurance-search-volume/ (last visited July 15, 2025)
Annual search volume on Google for car insurance and related search terms in the United Kingdom (UK) from 2020 to 2022 (in millions) [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1399170/united-kingdom-annual-car-insurance-search-volume/
