According to a survey conducted in March 2023, nearly two-thirds of French online shoppers cited affordable prices as the top factor encouraging them to buy again from a certain e-commerce retailer. Delivery conditions were also a main driver of customer retention for around **** percent of respondents. In the first quarter of 2023, fast-moving consumer goods (FMCG) was the e-commerce category with the highest customer retention rate in France, at ** percent.
*The sample size includes respondents from France, the UK, Spain, Italy, Germany and Australia. The source doesn't specify the sample size for France only, but the figures in this statistic refer only to France.
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Comarketing-News. (July 6, 2023). Top factors driving e-commerce customer loyalty in France in 2023 [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. "Top factors driving e-commerce customer loyalty in France in 2023." Chart. July 6, 2023. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. (2023). Top factors driving e-commerce customer loyalty in France in 2023. Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News. "Top Factors Driving E-commerce Customer Loyalty in France in 2023." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
Comarketing-News, Top factors driving e-commerce customer loyalty in France in 2023 Statista, https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/ (last visited July 25, 2025)
Top factors driving e-commerce customer loyalty in France in 2023 [Graph], Comarketing-News, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1399235/e-commerce-customer-loyalty-drivers-france/
