According to a survey conducted in 2022, product quality was the most important factor when choosing a brand for the next vehicle, as stated by
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percent of respondents in Vietnam. Vehicle features and brand image were also among the leading criteria for brand selection considered by the majority of respondents in the survey.
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Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022
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Deloitte. (May 8, 2023). Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. "Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022." Chart. May 8, 2023. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. (2023). Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. "Leading Decision-making Criteria for Brand Choice for The next Vehicle in Vietnam as of October 2022." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte, Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 Statista, https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/ (last visited July 11, 2025)
Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 [Graph], Deloitte, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
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