In the fourth quarter of 2023, marketing emails in Austria, Germany, and Switzerland had an open rate of ** percent. The rate was *** percentage points higher was business-to-business emails and *** percentage points lower for business-to-consumer emails. In September 2021, Apple introduced Apple Mail Privacy Protection (AMPP), which is a data protection function. At first, all content - including tracking pixels - was loaded in advance, increasing the open rate. Since the end of 2021, all openings on Apple devices were excluded from reporting, resulting in a drop.
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Inxmail. (April 15, 2024). Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group." Chart. April 15, 2024. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. (2024). Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland from 1st Quarter 2019 to 4th Quarter 2023, by Target Group." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group Statista, https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/ (last visited July 11, 2025)
Median open rates of marketing emails in Austria, Germany, and Switzerland from 1st quarter 2019 to 4th quarter 2023, by target group [Graph], Inxmail, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1399419/gsa-email-marketing-open-rates/
