In 2023, marketing e-mails in Austria, Germany, and Switzerland had an open rate of 23.3 percent. The click-through rate stood at 3.5 percent and the bounce rate at 0.5 percent. On average, companies sent four marketing email campaigns per month.
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Inxmail. (April 15, 2024). E-mail marketing metrics in Austria, Germany, and Switzerland in 2023 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail. "E-mail marketing metrics in Austria, Germany, and Switzerland in 2023." Chart. April 15, 2024. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail. (2024). E-mail marketing metrics in Austria, Germany, and Switzerland in 2023. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail. "E-mail Marketing Metrics in Austria, Germany, and Switzerland in 2023." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
Inxmail, E-mail marketing metrics in Austria, Germany, and Switzerland in 2023 Statista, https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/ (last visited July 08, 2025)
E-mail marketing metrics in Austria, Germany, and Switzerland in 2023 [Graph], Inxmail, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1399449/gsa-e-mail-marketing-metrics/
