A survey on the consumer perspective of the halal industry conducted in March 2023 in Indonesia found ** percent of respondents from upper income level always checked the ingredients list before purchasing products with halal logo. The same survey also found that nearly half of total respondents sometimes checked the ingredients list of a product that already had a halal logo.
Original survey question: "Even though food products have a halal logo, do you still check the composition of the ingredients in these foods? (Choose one answer)"
Breakdown of respondents by income group:
Upper: 342
Middle: 427
Lower: 245
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Populix. (April 18, 2023). Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix. "Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level." Chart. April 18, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix. (2023). Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix. "Share of Respondents Who Checked The Ingredients List before Purchasing a Product with Halal Logo in Indonesia as of March 2023, by Income Level." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
Populix, Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level Statista, https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/ (last visited July 12, 2025)
Share of respondents who checked the ingredients list before purchasing a product with halal logo in Indonesia as of March 2023, by income level [Graph], Populix, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1399760/indonesia-share-of-consumer-checking-ingredients-list-of-a-halal-product-by-income-group/
