Percentage of WhatsApp users who contracted a service through the app in Brazil 2024

Published by
J. G. Navarro,
Jul 11, 2025

As of April 2024, over half (or ** percent) of WhatsApp users surveyed in Brazil reported having hired services through the app more than once. Around ********* (** percent) said they had never done it, while ** percent stated they had done it once. According to the same study, the share of Brazilian WhatsApp users opposed to receiving ads through the app grew by over ** percentage points in 2024.

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Percentage of WhatsApp users who contracted a service through the app in Brazil as of April 2024

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

among WhatsApp users

Method of interview

Online survey

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Topics

Messaging apps in BrazilSocial media usage in BrazilInternet usage in BrazilWhatsApp in BrazilE-commerce in Brazil
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