Viewer completion rates of CTV worldwide 2022, by ad length

Published by
Michele Majidi,
Mar 13, 2025
In 2022, 75-second-long connected TV (CTV) ads had a viewer completion rate (VCR) of 95.3 percent worldwide. This was followed by 15-second-long CTV ads, with a VCR of 94.5 percent.

Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length

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Release date

June 2023

Region

Worldwide

Survey time period

2022

Special properties

represents activity on Innovid platform, broader industry metrics may vary

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Advertising spending

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Ad fraud

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Topics

CTV advertising worldwideConnected TV viewership in the United StatesSmart and connected TVsCTV advertising in the U.S.TV advertising in Europe
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