Leading considerations of Gen Z when purchasing clothing in GB in 2025

Published by Statista Research Department, May 16, 2025

In a 2025 survey, the leading factor that Generation Z consumers in the United Kingdom took into consideration when purchasing clothing was comfort. This was a priority for over **** of Gen Z consumers. Low price followed in second place, with just under **** of respondents selecting this option.

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Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in January 2025

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Source

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Release date

May 2025

Region

United Kingdom (Great Britain)

Survey time period

January 29, 2025

Number of respondents

223 respondents

Age group

18-24 years

Method of interview

Online survey

Supplementary notes

YouGov scores are based on a survey of respondents that asks: "Which, if any, of the following factors do you take into consideration when buying clothes? Please pick up to three."
Date of access is used for date of release.

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