Gen Z online or in-store purchase preference for clothing in GB 2021 to 2025

Published by
E. Tcholakova,
May 16, 2025

Over the past couple of years in Great Britain, in-store and online have traded places as the channel where Generation Z purchased the majority of their clothing. As of March 2025, ** percent of respondents said that they bought more clothing in-store, which was slightly higher than the share who preferred online retail.

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Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2025

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Release date

May 2025

Region

United Kingdom (Great Britain)

Survey time period

March 30, 2021 to March 26, 2025

Number of respondents

223 respondents

Age group

18-24

Supplementary notes

Respondents were asked which channel they use to purchase the majority of their clothing.
Date of access is used for date of release.

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