The advertising spending of free ad-supported streaming TV (FAST) in the United States was expected to more than double between 2023 and 2025, surpassing that of cable, broadcast, and subscription video-on-demand (SVOD) by the latter year. In addition to that, spending on streaming overall (FAST and SVOD) was projected to overtake that of linear TV (cable and broadcast) by 2025.
TV advertising spending in the United States from 2023 to 2027, by type
(in billion U.S. dollars)
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TV advertising spending in the United States from 2023 to 2027, by type
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StreamTV Insider. (January 12, 2023). TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider. "TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars)." Chart. January 12, 2023. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider. (2023). TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider. "Tv Advertising Spending in The United States from 2023 to 2027, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Jan 2023, https://www.statista.com/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
StreamTV Insider, TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1401740/tv-advertising-spending-in-the-us-by-type/ (last visited May 11, 2025)
TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars) [Graph], StreamTV Insider, January 12, 2023. [Online]. Available: https://www.statista.com/statistics/1401740/tv-advertising-spending-in-the-us-by-type/
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