Direct mail's leading challenges according to marketers in the U.S. & Canada 2025

Published by
J. G. Navarro,
Apr 8, 2025

During a survey among marketing executives published in February 2025, approximately 52 percent included a limited address for key targets among the challenges they have encountered in their companies' direct mail data. Outdated data ranked second, named by 47 percent of respondents.

Direct mail's leading data challenges according to executive marketers in North America as of February 2025

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Sources

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Release date

February 2025

Region

Canada, United States

Survey time period

as of February 24, 2025

Number of respondents

200 respondents

Special properties

among marketing executives at a director level or above

Supplementary notes

The source does not specify the survey type or date; the date given is the release date.
Multiple answers were possible.

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Statistics on " Direct mail advertising and marketing in the United States "

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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