Change in direct mail spend for marketers & media professionals in the U.S. 2024-2025

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Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024

CharacteristicIncreased significantly (10%+)Increased somewhat (1-10%)Didn't materially change (+/- 1%)Decreased somewhat (-1-10%)Decreased significantly (-10%+)
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Statistic: Annual change in direct mail spending in 2024 and expected change for 2025 according to marketers and media professionals in the United States as of December 2024
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Source

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Release date

January 2025

Region

Canada, United States

Survey time period

September to December 2024

Number of respondents

201 respondents

Special properties

among marketers and media professionals with oversight for direct mail and other advertising/marketing channels

Supplementary notes

The source does not specify the survey type.
Percentage points adding up to less than 100 are probably due to rounding.

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Statistics on " Direct mail advertising and marketing in the United States "

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Market structure

6

Overview

8

Marketers' perspective

8

Consumers' perspective

8
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