Leading travel brands in the U.S. 2024, by share of voice

Published by Statista Research Department, Feb 11, 2025

According to a study by Pi Datametrics, travel provider hotels.com was the travel brand with the highest share of voice in the United States in the fourth quarter of 2024, at 22.6 percent. Meanwhile, expedia.com reported the second-highest share of voice in the ranking at 8.38 percent.

Leading travel brands in the United States in 4th quarter 2024, by share of voice

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Release date

February 2025

Region

United States

Survey time period

Q4 2024

Supplementary notes

¹ Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.

The source specified that the figures are based on 7,810 travel search terms on Google in the United States.

The release date is the date accessed.

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