Most used purchase channels for alcoholic beverages worldwide 2024

Published by Statista Research Department, Jun 23, 2025

In a survey conducted in 2024, just over a ***** of online shoppers globally reported purchasing alcoholic beverages via physical stores (supermarkets, grocers, convenience stores), while some ** percent of respondents said their preferred purchasing channel was online marketplaces such as Amazon and Mercado Libre. Another ***** percent reported buying alcohol via retailer websites.

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Leading purchase channels used for alcoholic beverages worldwide in 2024

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Release date

September 2024

Region

Worldwide

Survey time period

May 22 to June 5, 2024

Number of respondents

31,500 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 20 territories: United States, United Kingdom, China, France, Netherlands, Italy, Germany, Thailand, Australia, New Zealand, India, Indonesia, Brazil, Colombia, Peru, Argentina, Mexico, United Arab Emirates, Saudi Arabia, and South Africa.

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