GoogleAds average monthly CPC for travel worldwide 2024, by country

Published by Statista Research Department, Feb 19, 2025

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the travel industry in the United States reached 1.63 U.S. dollars and was the highest among the presented countries. In France, the value stood at 50 U.S. cents.

Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars)

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Release date

February 2025

Region

Worldwide

Survey time period

December 2024

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

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