Leading metrics used to measure SEO performance worldwide 2024

Published by Statista Research Department, Jun 5, 2025

During a 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent of respondents stated that they used keyword rankings to measure performance over the last year. Organic pageviews followed with ** percent, while click-through rates (CTR) were named by **** percent of respondents.

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Leading metrics used to measure search engine optimization (SEO) performance worldwide as of April 2024

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Source

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Release date

September 2024

Region

Worldwide

Survey time period

April 2024

Number of respondents

1,003 respondents

Special properties

among SEO professionals / only leading six metrics shown

Supplementary notes

The source does not specify the type of the survey. 

Multiple answers were possible.

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