Online shopping penetration in South Korea 2019-2024

Published by
Nina Jobst,
May 12, 2025

According to a survey, the internet shopping rate among South Koreans stood at around 78.6 percent in 2024. The usage rate of online shopping had increased further compared to the previous year.

Internet shopping usage rate in South Korea from 2019 to 2024

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Sources

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Release date

March 2025

Region

South Korea

Survey time period

2019 to 2024

Number of respondents

25,509 households

Age group

12 years and older

Method of interview

Face-to-face interview

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Statistics on " E-commerce in South Korea "

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Overview

5

Online shopping

6

Mobile shopping

6

Online grocery shopping

6

Consumer behavior

4

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Topics

E-commerce in South KoreaInternet usage in South KoreaSocial media usage in South KoreaSmartphone usage in South KoreaOnline grocery shopping in South Korea
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