Share of insurance premiums sold via bancassurance channel in Poland 2012-2024

Published by
Adriana Sas,
Jul 11, 2025

Bancassurance was one of life insurers' most important distribution channels, accounting for over half of gross premiums sold in Poland in 2012. By 2024, bancassurance's share of life insurance had fallen to **** percent. In contrast to the life insurance division, the percentage of bancassurance for non-life insurance remained at about the same level.

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Share of insurance premiums sold via bancassurance channel in Poland from 2012 to 2024

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Release date

April 2025

Region

Poland

Survey time period

2012 to 2024

Supplementary notes

Bancassurance means insurance banking. This is the name given to the cooperation of insurance companies with banks in the process of selling insurance.

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