According to a 2023 survey conducted in Vietnam, around **** percent of respondents encountered challenges in purchasing health and wellness products online due to a lack of complete trust in online sellers. Additionally, around **** percent claimed not to have enough knowledge to make online purchases of these products.
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Standard Insights. (April 5, 2023). Leading barriers to purchasing health and wellness products online among consumers in Vietnam as of January 2023 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1404244/vietnam-challenges-for-purchasing-health-and-wellness-products-online/
Standard Insights. "Leading barriers to purchasing health and wellness products online among consumers in Vietnam as of January 2023." Chart. April 5, 2023. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1404244/vietnam-challenges-for-purchasing-health-and-wellness-products-online/
Standard Insights. (2023). Leading barriers to purchasing health and wellness products online among consumers in Vietnam as of January 2023. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1404244/vietnam-challenges-for-purchasing-health-and-wellness-products-online/
Standard Insights. "Leading Barriers to Purchasing Health and Wellness Products Online among Consumers in Vietnam as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1404244/vietnam-challenges-for-purchasing-health-and-wellness-products-online/
Standard Insights, Leading barriers to purchasing health and wellness products online among consumers in Vietnam as of January 2023 Statista, https://www.statista.com/statistics/1404244/vietnam-challenges-for-purchasing-health-and-wellness-products-online/ (last visited July 13, 2025)
Leading barriers to purchasing health and wellness products online among consumers in Vietnam as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1404244/vietnam-challenges-for-purchasing-health-and-wellness-products-online/