According to a 2023 survey conducted in Vietnam, approximately **** percent of respondents purchased beauty and care products because of the clear and transparent list of ingredients. Furthermore, about **** percent of them choose to purchase these products based on favorable and positive brand reputations.
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Standard Insights. (April 5, 2023). Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1404276/vietnam-considerations-behind-beauty-and-care-product-purchases/
Standard Insights. "Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023." Chart. April 5, 2023. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1404276/vietnam-considerations-behind-beauty-and-care-product-purchases/
Standard Insights. (2023). Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1404276/vietnam-considerations-behind-beauty-and-care-product-purchases/
Standard Insights. "Main Considerations behind Purchase Decision for Beauty and Care Products among Consumers in Vietnam as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1404276/vietnam-considerations-behind-beauty-and-care-product-purchases/
Standard Insights, Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023 Statista, https://www.statista.com/statistics/1404276/vietnam-considerations-behind-beauty-and-care-product-purchases/ (last visited July 05, 2025)
Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1404276/vietnam-considerations-behind-beauty-and-care-product-purchases/