Perceived impact of Barbie on women in society in Great Britain 2023, by age

Published by D. Clark, Jun 25, 2025

Opinions on whether Barbie dolls have had a positive impact on women in society have been rather mixed, depending on who you ask. In 2023, about a ***** of Brits aged 18 to 29 years said the doll has had a positive effect on women. In contrast, only about********** older respondents (65 years and older) felt the same way.

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Perceived impact of Barbie doll toys on women in society in Great Britain in 2023, by age

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Release date

August 2023

Region

United Kingdom (Great Britain)

Survey time period

July 26 to 27, 2023

Number of respondents

2,016 respondents

Age group

18 years and older

Supplementary notes

The source asked survey respondents whether they thought the Barbie doll has had a positive, negative, or no impact for women in society.

Percentage points exceeding 100 percent are probably due to rounding.

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