During an October 2023 online survey among women aged 15 to 25 in Italy, Mickey Mouse was the entertainment brand with the highest awareness level, recognized by 96 percent of respondents. Kinder Surprise followed with 95 percent, while Harry Potter, Monopoly, and LEGO were each recognized by 94 percent.
*The source surveyed 3,400 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,120 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Entertainment brands with highest awareness level among women aged 15 to 25 in Italy as of October 2023 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1404619/entertainment-brands-awareness-women-15-25-italy/
BrandTrends Group. "Entertainment brands with highest awareness level among women aged 15 to 25 in Italy as of October 2023." Chart. July 3, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1404619/entertainment-brands-awareness-women-15-25-italy/
BrandTrends Group. (2023). Entertainment brands with highest awareness level among women aged 15 to 25 in Italy as of October 2023. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1404619/entertainment-brands-awareness-women-15-25-italy/
BrandTrends Group. "Entertainment Brands with Highest Awareness Level among Women Aged 15 to 25 in Italy as of October 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1404619/entertainment-brands-awareness-women-15-25-italy/
BrandTrends Group, Entertainment brands with highest awareness level among women aged 15 to 25 in Italy as of October 2023 Statista, https://www.statista.com/statistics/1404619/entertainment-brands-awareness-women-15-25-italy/ (last visited July 12, 2025)
Entertainment brands with highest awareness level among women aged 15 to 25 in Italy as of October 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1404619/entertainment-brands-awareness-women-15-25-italy/
