During a July 2023 survey conducted among marketing and advertising professionals in North and South America as well as in Europe, over ** percent stated they used generative AI to draft content, while **** percent applied it for brainstorming. One-third of respondents used gen AI for researching and ** percent for ad personalization.
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Basis Technologies. (July 27, 2023). Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. "Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023." Chart. July 27, 2023. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. (2023). Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies. "Main Tasks in Which Marketing and Advertising Professionals Used Generative Artificial Intelligence (Ai) Worldwide as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
Basis Technologies, Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 Statista, https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/ (last visited June 27, 2025)
Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023 [Graph], Basis Technologies, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1404764/gen-ai-uses-marketing-advertising/
