According to a survey on search engines in China conducted in May 2023, almost 66 percent of respondents stated that encyclopedia was their most frequently searched content format. Meanwhile, information and websites or webpages trailed with approximately 54 percent.
Most enquired content among search engines users in China in May 2023, by format
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Most enquired content among search engines users in China in May 2023, by format
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Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu , 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only), and Wukong Search (mobile only).
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36Kr. (June 12, 2023). Most enquired content among search engines users in China in May 2023, by format [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr. "Most enquired content among search engines users in China in May 2023, by format." Chart. June 12, 2023. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr. (2023). Most enquired content among search engines users in China in May 2023, by format. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr. "Most Enquired Content among Search Engines Users in China in May 2023, by Format." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr, Most enquired content among search engines users in China in May 2023, by format Statista, https://www.statista.com/statistics/1405110/china-popular-searched-content-formats-on-search-engines/ (last visited May 03, 2025)
Most enquired content among search engines users in China in May 2023, by format [Graph], 36Kr, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1405110/china-popular-searched-content-formats-on-search-engines/
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