During an early 2023 survey carried out among among people who run their own business or side hustle in the United Kingdom, **** percent stated they used TikTok as primary social media platforms used by small businesses for sales generation. Facebook ranked first, named by ** percent of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BT. (August 2, 2023). Primary social media platforms used by small businesses for sales generation in the United Kingdom as of January 2023 [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/1405179/social-media-used-by-small-businesses-uk/
BT. "Primary social media platforms used by small businesses for sales generation in the United Kingdom as of January 2023." Chart. August 2, 2023. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/1405179/social-media-used-by-small-businesses-uk/
BT. (2023). Primary social media platforms used by small businesses for sales generation in the United Kingdom as of January 2023. Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/1405179/social-media-used-by-small-businesses-uk/
BT. "Primary Social Media Platforms Used by Small Businesses for Sales Generation in The United Kingdom as of January 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405179/social-media-used-by-small-businesses-uk/
BT, Primary social media platforms used by small businesses for sales generation in the United Kingdom as of January 2023 Statista, https://www.statista.com/statistics/1405179/social-media-used-by-small-businesses-uk/ (last visited June 04, 2025)
Primary social media platforms used by small businesses for sales generation in the United Kingdom as of January 2023 [Graph], BT, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405179/social-media-used-by-small-businesses-uk/