According to a survey in China in May 2023, almost 82 percent of advertisers said that they considered the visibility of the platform when placing advertisements on search engines. Target audience and cost-effectiveness were other important factors.
Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023
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Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023
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36Kr. (June 12, 2023). Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr. "Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023." Chart. June 12, 2023. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr. (2023). Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr. "Leading Decision-making Factors in Advertising on Search Engines among Advertisers in China as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr, Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023 Statista, https://www.statista.com/statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/ (last visited May 07, 2025)
Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023 [Graph], 36Kr, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
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