Internet users in China were more interested in social media ads with product deals or personalized content, as confirmed by over ** percent of respondents in a survey conducted by Rakuten Insight in China in July 2023. On the contrary, *** in five respondents did not want to see sponsored advertisements on social media platforms.
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Rakuten Insight. (August 2, 2023). Reasons for looking at advertisements on social media platforms in China as of July 2023 [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight. "Reasons for looking at advertisements on social media platforms in China as of July 2023." Chart. August 2, 2023. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight. (2023). Reasons for looking at advertisements on social media platforms in China as of July 2023. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight. "Reasons for Looking at Advertisements on Social Media Platforms in China as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight, Reasons for looking at advertisements on social media platforms in China as of July 2023 Statista, https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/ (last visited July 07, 2025)
Reasons for looking at advertisements on social media platforms in China as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/