During the first half of 2023, download conversion rates for mobile apps in the Google Play Store in the United States market was 31.3 percent. Events app, as well as maps and navigation apps had a download conversion rate of approximately 84 percent. By comparison, card gaming apps and word gaming apps presented the lowest conversion rates in the Google Play Store.
Mobile Android app download conversion rate in the Google Play Store in the United States in 1st half of 2023, by category
According to the source, the conversion rate indicates the share of users downloading a mobile app after visiting its page on the Google Play Store or the Apple App Store.
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AppTweak. (August 9, 2023). Mobile Android app download conversion rate in the Google Play Store in the United States in 1st half of 2023, by category [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1405963/gp-store-app-conversion-by-category/
AppTweak. "Mobile Android app download conversion rate in the Google Play Store in the United States in 1st half of 2023, by category." Chart. August 9, 2023. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1405963/gp-store-app-conversion-by-category/
AppTweak. (2023). Mobile Android app download conversion rate in the Google Play Store in the United States in 1st half of 2023, by category. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1405963/gp-store-app-conversion-by-category/
AppTweak. "Mobile Android App Download Conversion Rate in The Google Play Store in The United States in 1st Half of 2023, by Category." Statista, Statista Inc., 9 Aug 2023, https://www.statista.com/statistics/1405963/gp-store-app-conversion-by-category/
AppTweak, Mobile Android app download conversion rate in the Google Play Store in the United States in 1st half of 2023, by category Statista, https://www.statista.com/statistics/1405963/gp-store-app-conversion-by-category/ (last visited April 20, 2025)
Mobile Android app download conversion rate in the Google Play Store in the United States in 1st half of 2023, by category [Graph], AppTweak, August 9, 2023. [Online]. Available: https://www.statista.com/statistics/1405963/gp-store-app-conversion-by-category/
