A global study revealed that the average share of people who prefer to listen to news was just 13 percent, with the vast majority preferring to consume news via reading. However, Thai and Indian news audiences were substantially more likely to favor audio news than consumers from other selected countries. Meanwhile, Finnish consumers were the most engaged with written news, and audiences in the Philippines were most likely to say they prefer watching news.
Preferred ways to consume news in selected markets worldwide as of February 2023
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WAN-IFRA. (June 14, 2023). Preferred ways to consume news in selected markets worldwide as of February 2023 [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/1405990/preferred-ways-to-consume-news-worldwide/
WAN-IFRA. "Preferred ways to consume news in selected markets worldwide as of February 2023." Chart. June 14, 2023. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/1405990/preferred-ways-to-consume-news-worldwide/
WAN-IFRA. (2023). Preferred ways to consume news in selected markets worldwide as of February 2023. Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/1405990/preferred-ways-to-consume-news-worldwide/
WAN-IFRA. "Preferred Ways to Consume News in Selected Markets Worldwide as of February 2023." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1405990/preferred-ways-to-consume-news-worldwide/
WAN-IFRA, Preferred ways to consume news in selected markets worldwide as of February 2023 Statista, https://www.statista.com/statistics/1405990/preferred-ways-to-consume-news-worldwide/ (last visited June 08, 2025)
Preferred ways to consume news in selected markets worldwide as of February 2023 [Graph], WAN-IFRA, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1405990/preferred-ways-to-consume-news-worldwide/
