Netflix and Amazon Prime Video were by far the most popular over-the-top video services in Spain, with around half of the population accessing the platforms as of November 2023. International streaming providers Disney+ and HBO Max followed. The most used local service, Movistar Plus+, had a penetration rate of around 16 percent.
Ranking of over-the-top (OTT) video services in Spain as of November 2023, by penetration rate
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Barlovento Comunicación. (January 8, 2024). Ranking of over-the-top (OTT) video services in Spain as of November 2023, by penetration rate [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1406027/most-popular-ott-platforms-spain/
Barlovento Comunicación. "Ranking of over-the-top (OTT) video services in Spain as of November 2023, by penetration rate." Chart. January 8, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1406027/most-popular-ott-platforms-spain/
Barlovento Comunicación. (2024). Ranking of over-the-top (OTT) video services in Spain as of November 2023, by penetration rate. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1406027/most-popular-ott-platforms-spain/
Barlovento Comunicación. "Ranking of Over-the-top (Ott) Video Services in Spain as of November 2023, by Penetration Rate." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/1406027/most-popular-ott-platforms-spain/
Barlovento Comunicación, Ranking of over-the-top (OTT) video services in Spain as of November 2023, by penetration rate Statista, https://www.statista.com/statistics/1406027/most-popular-ott-platforms-spain/ (last visited May 07, 2025)
Ranking of over-the-top (OTT) video services in Spain as of November 2023, by penetration rate [Graph], Barlovento Comunicación, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/1406027/most-popular-ott-platforms-spain/