According to a survey carried out in the United States in June 2023, some ** percent of respondents stated that they have purchased meat substitutes within the last six months. By comparison, approximately ** percent of respondents have stated that they have purchased plant-based milk alternatives within the last half a year.
The questions were originally stated by the source as: "In the last 6 months, have you consciously bought a meat substitute for the very first time?" and "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"
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Appinio. (August 3, 2023). Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 [Graph]. In Statista. Retrieved May 25, 2025, from https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. "Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023." Chart. August 3, 2023. Statista. Accessed May 25, 2025. https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. (2023). Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023. Statista. Statista Inc.. Accessed: May 25, 2025. https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. "Share of Consumers Who in The Last 6 Months Purchased Meat Substitutes or Plant-based Milk for The First Time in The United States in 2023." Statista, Statista Inc., 3 Aug 2023, https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio, Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 Statista, https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/ (last visited May 25, 2025)
Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 [Graph], Appinio, August 3, 2023. [Online]. Available: https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
