The source estimated that 17 Latin American markets collectively invested over 1.5 billion U.S. dollars in advertising on YouTube.com in 2023, up from less than 1.27 billion dollars a year earlier – an annual increase of almost 19 percent. Amazon Prime Video, Coca-Cola, and Nestlé were among the leading brands advertising on YouTube in Latin America in 2023.
Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023
(in million U.S. dollars)
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Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023
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Including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (despite it being an unincorporated territory of the United States).
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Admetricks. (March 26, 2024). Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1407278/ad-spend-youtube-latin-america/
Admetricks. "Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023 (in million U.S. dollars)." Chart. March 26, 2024. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1407278/ad-spend-youtube-latin-america/
Admetricks. (2024). Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1407278/ad-spend-youtube-latin-america/
Admetricks. "Estimated Advertising Spending on Youtube.Com in Latin America from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1407278/ad-spend-youtube-latin-america/
Admetricks, Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1407278/ad-spend-youtube-latin-america/ (last visited May 13, 2025)
Estimated advertising spending on YouTube.com in Latin America from 2019 to 2023 (in million U.S. dollars) [Graph], Admetricks, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1407278/ad-spend-youtube-latin-america/
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