In 2023, the software and apps segment accounted for an estimated 3.11 percent of the advertising spending on YouTube.com across 17 Latin American markets. Online stores followed with a share of approximately 2.3 percent, while telecommunications companies rounded up the top three with a share of two percent.
Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share
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Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share
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Including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (despite it being an unincorporated territory of the United States).
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Admetricks. (March 26, 2024). Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1407312/leading-industries-ad-spend-share-youtube-latin-america/
Admetricks. "Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share." Chart. March 26, 2024. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1407312/leading-industries-ad-spend-share-youtube-latin-america/
Admetricks. (2024). Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1407312/leading-industries-ad-spend-share-youtube-latin-america/
Admetricks. "Leading Industries Advertising on Youtube.Com in Latin America in 2023, by Estimated Ad Spend Share." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1407312/leading-industries-ad-spend-share-youtube-latin-america/
Admetricks, Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share Statista, https://www.statista.com/statistics/1407312/leading-industries-ad-spend-share-youtube-latin-america/ (last visited May 13, 2025)
Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share [Graph], Admetricks, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1407312/leading-industries-ad-spend-share-youtube-latin-america/
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