According to a 2023 survey conducted in Italy, over three in four respondents watched live TV regularly (every day or almost every day or one to three times a week). Following closely behind were SVOD platforms with ** percent of viewers. Interestingly, video-sharing sites like YouTube were also quite popular in Italy, with ** percent of respondents claiming to watch them at least weekly.
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RTL Adconnect. (May 17, 2023). Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect. "Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023." Chart. May 17, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect. (2023). Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect. "Share of Consumers Watching Selected Video Platform Types at Least One to Three times a Week in Italy as of February 2023." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect, Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023 Statista, https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/ (last visited July 12, 2025)
Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023 [Graph], RTL Adconnect, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
