In 2024, around ** percent of consumers of beauty products worldwide preferred to search for their products on leading marketplaces online. Roughly ** percent of respondents preferred to browse brand websites, while about ** percent used retailer sites as their go-to choice for online beauty product searches.
The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US.
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Wunderman Thompson Commerce. (September 19, 2024). Leading sources preferred to search for beauty products online worldwide in 2024 [Graph]. In Statista. Retrieved July 24, 2025, from https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading sources preferred to search for beauty products online worldwide in 2024." Chart. September 19, 2024. Statista. Accessed July 24, 2025. https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. (2024). Leading sources preferred to search for beauty products online worldwide in 2024. Statista. Statista Inc.. Accessed: July 24, 2025. https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading Sources Preferred to Search for Beauty Products Online Worldwide in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce, Leading sources preferred to search for beauty products online worldwide in 2024 Statista, https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/ (last visited July 24, 2025)
Leading sources preferred to search for beauty products online worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/