Top sources to search for beauty products online worldwide 2024

Published by Statista Research Department, Jul 11, 2025

In 2024, around ** percent of consumers of beauty products worldwide preferred to search for their products on leading marketplaces online. Roughly ** percent of respondents preferred to browse brand websites, while about ** percent used retailer sites as their go-to choice for online beauty product searches.

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Leading sources preferred to search for beauty products online worldwide in 2024

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Release date

September 2024

Region

Worldwide

Survey time period

May 22 to June 5, 2024

Number of respondents

31,500 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US.

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Statistics on " Beauty and personal care e-commerce worldwide "

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Market overview

5

Leading markets

8

Leading players

5

Online shopping

8

Consumer behavior

8

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Topics

Beauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeNatural and organic cosmetics in EuropeCosmetics in Germany
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