Share of companies ready for third-party cookie deprecation in Brazil 2021-2023

Published by
J. G. Navarro,
Nov 9, 2024
During a 2023 survey in Brazil, approximately 52 percent of responding companies reported being ready for third-party cookie deprecation. Two years earlier, the share stood at 37 percent.

Percentage of companies ready for third-party cookie deprecation in Brazil in 2021 and 2023

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Sources

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Release date

June 2023

Region

Brazil

Survey time period

2021 and 2023

Number of respondents

66*

Special properties

among members of Brazil's Interactive Advertising Bureau (IAB); only respondents who selected "5 – very prepared" or "4" as an answer

Supplementary notes

* Number of respondents in 2023.

The source does not specify the survey type.

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