Digital ads' perceived usefulness in the purchase journey in Brazil 2022-2024

Published by
J. G. Navarro,
Jan 14, 2025

During a 2024 survey among adult internet users in Brazil, approximately 70 percent of respondents said digital advertising was always or almost always useful in finding new products, searching for a potential purchase, or helping them during the buying process. A year earlier, the share stood at 75 percent.

Percentage of adult internet users finding digital advertising useful in their purchase journey in Brazil from 2022 to 2024

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Release date

December 2024

Region

Brazil

Survey time period

2022 to 2024

Number of respondents

1,500*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2023 and 2024. In 2022, there were 1,000 respondents.

Percentage points exceeding or falling behind 100 are probably due to rounding.

2022 and 2023 data retrieved from an earlier release.

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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