According to a survey from Rakuten Insight conducted in June 2023, 87 percent of online travel agency users in Taiwan used it to book accommodation. In comparison, 52 percent of online travel agency users in India have booked accommodation using the service as of June 2023.
Share of online travel agency users who have booked accommodation in Asia as of June 2023, by country or territory
Original question "What did you use an online travel agency for? (choose all answers that apply)?"
Figures have been rounded.
Number of respondents by country:
China: 3,633;
Hong Kong: 2,891;
Indonesia: 6,055;
India: 16,741;
Japan: 535;
South Korea: 3,817;
Malaysia: 8,718;
the Philippines: 4,860;
Singapore: 5,215;
Thailand: 10,685;
Taiwan: 8,655;
and Vietnam: 1,796.
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Rakuten Insight. (August 2, 2023). Share of online travel agency users who have booked accommodation in Asia as of June 2023, by country or territory [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight. "Share of online travel agency users who have booked accommodation in Asia as of June 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight. (2023). Share of online travel agency users who have booked accommodation in Asia as of June 2023, by country or territory. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight. "Share of Online Travel Agency Users Who Have Booked Accommodation in Asia as of June 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
Rakuten Insight, Share of online travel agency users who have booked accommodation in Asia as of June 2023, by country or territory Statista, https://www.statista.com/statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/ (last visited April 20, 2025)
Share of online travel agency users who have booked accommodation in Asia as of June 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1409601/asia-usage-of-online-travel-agencies-for-accommodation-by-country/
