Impact of digital coupon codes on online deal performance in the U.S. 2023

Published by Statista Research Department, Sep 9, 2024
In 2023, a study proved that performance of online deals when using a digital coupon code was much better than without using one. Online sales or deals that provided coupons received 125 percent more clicks per day than those that did not provide coupons. Conversion rates, sales per click, and sales per day also performed better.

Percentage growth of online deal performance indicators with digital coupon codes in the United States in 2023

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Source

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Release date

March 2023

Region

United States

Survey time period

2023*

Number of respondents

over 1 million shoppers

Supplementary notes

* The source does not specify the methodology or date of survey.

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Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
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