In Finland, women purchase more clothes, sportswear, shoes, or accessories online than men. According to a 2022 survey, around two in five women bought fashion via the internet, compared to roughly 27 percent of men. That year, a total of 34 percent of Finnish online shoppers reported buying fashion through online platforms.
Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Statistics Finland. (August 29, 2023). Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland. "Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender." Chart. August 29, 2023. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland. (2023). Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland. "Share of Online Shoppers Buying Clothes, Sportswear, Shoes or Accessories in Finland from 2020 to 2022, by Gender." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland, Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender Statista, https://www.statista.com/statistics/1409814/finland-share-fashion-shoppers-gender/ (last visited May 16, 2025)
Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender [Graph], Statistics Finland, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1409814/finland-share-fashion-shoppers-gender/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
