According to a survey from Rakuten Insight conducted in June 2023, Agoda was the most popular online travel agency in Malaysia, Thailand, Singapore, Hong Kong, and the Philippines. Booking.com was another popular online travel agency, with 72 and 61 percent of the respondents in Taiwan and Vietnam, respectively, having used it before as of June 2023.
Most used online travel agencies in Asia as of June 2023, by country or territory
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Most used online travel agencies in Asia as of June 2023, by country or territory
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Original question "Which of these online travel agencies have you used before? (choose all answers that apply)"
Figures have been rounded.
Number of respondents by country:
China: 3,633;
Hong Kong: 2,891;
Indonesia: 6,055;
India: 16,741;
Japan: 535;
South Korea: 3,817;
Malaysia: 8,718;
the Philippines: 4,860;
Singapore: 5,215;
Thailand: 10,685;
Taiwan: 8,655;
and Vietnam: 1,796.
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Rakuten Insight. (August 2, 2023). Most used online travel agencies in Asia as of June 2023, by country or territory [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight. "Most used online travel agencies in Asia as of June 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight. (2023). Most used online travel agencies in Asia as of June 2023, by country or territory. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight. "Most Used Online Travel Agencies in Asia as of June 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight, Most used online travel agencies in Asia as of June 2023, by country or territory Statista, https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/ (last visited May 17, 2025)
Most used online travel agencies in Asia as of June 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
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