Top online sources for purchasing luxury products worldwide 2024

Published by Statista Research Department, May 20, 2025

In 2024, branded websites were the most preferred online source for global consumers to purchase luxury products, with around 23 percent of respondents. Leading marketplaces were preferred by roughly 18 percent of consumers, while 11 percent admitted that they would never purchase luxury products online.

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Leading online sources to purchase luxury products worldwide in 2024

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Release date

September 2024

Region

Worldwide

Survey time period

May 22 to June 5, 2024

Number of respondents

31,500 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 20 territories: United States, United Kingdom, China, France, Netherlands, Italy, Germany, Thailand, Australia, New Zealand, India, Indonesia, Brazil, Colombia, Peru, Argentina, Mexico, United Arab Emirates, Saudi Arabia, and South Africa.

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Overview

6

Leading markets

6

Key players

8

Online shopping

6

Luxury consumers

7

Spotlight: Artificial intelligence (AI)

5

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Topics

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