Around seven out of 10 consumers interviewed in a 2024 survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, 55 percent of respondents stated that ads based on location data were creepy.
Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (March 20, 2025). Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts. "Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024." Chart. March 20, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts. (2025). Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts. "Consumer Perceptions of Targeted Advertisements and Personalized Content in France, The United Kingdom, and The United States as of August 2024." Statista, Statista Inc., 20 Mar 2025, https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts, Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024 Statista, https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/ (last visited June 07, 2025)
Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024 [Graph], MarketingCharts, March 20, 2025. [Online]. Available: https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
