Frequency of online purchases of beauty products worldwide 2023, by country

Published by
L. Yltävä,
Jul 10, 2025

In the majority of countries, global shoppers purchased beauty and health care products online approximately once a month in 2023. The country with the most consumers who bought beauty and health care items online on a weekly basis was Switzerland, with **** percent. At *** percent, Belgium, Brazil, Germany and Italy followed in close succession. 

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Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2023, by country

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Release date

March 2025

Region

Worldwide

Survey time period

May 31 to July 19, 2023

Number of respondents

24,233 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

*Between 801 and 1,570 participants per country.

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