According to a survey conducted in August 2024 in the United States, Facebook and Instagram were the most popular social media platforms among small to midsize businesses. Around 84 percent of respondents reported using Facebook to promote products and services. Approximately 67 percent of respondents mentioned the same for Instagram. TikTok and X had the lowest usage levels among SMBs.
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Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform
Characteristic
My business began using this in the past year
My business used this before, and has expanded or increased our usage in the past year
My business used this before, and is using the same way now as we were a year ago
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Verizon (Verizon Business), & Morning Consult. (October 11, 2024). Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business), und Morning Consult. "Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform." Chart. October 11, 2024. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business), Morning Consult. (2024). Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business), and Morning Consult. "Social Media Usage by Small Businesses to Advertise Products and Services in The United States as of August 2024, by Platform." Statista, Statista Inc., 11 Oct 2024, https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business) & Morning Consult, Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform Statista, https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/ (last visited June 20, 2025)
Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform [Graph], Verizon (Verizon Business), & Morning Consult, October 11, 2024. [Online]. Available: https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
