The awareness of the term "sustainable fashion" in Japan was highest among younger adults, as revealed in a survey conducted in October 2024. The share of overall recognition of the term was highest among teens aged 15 to 19 years, with
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percent at least knowing the term "sustainable fashion".
Sustainable fashion is related to ethical consumption and aims for a sustainable fashion industry, which upholds ethical standards throughout all steps of procurement, production, consumption, and disposal.
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Awareness of the term "sustainable fashion" in Japan as of October 2024, by age
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Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Sustainable fashion'."
Sample of each age group: 15 to 19 years: n=260 20 to 29 years: n=532 30 to 39 years: n=627 40 to 49 years: n=827 50 to 59 years: n=758 60 to 69 years: n=718 70 years and older: n=1.278
Figures may not add up to 100 percent due to rounding by the source.
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CAA. (November 7, 2024). Awareness of the term "sustainable fashion" in Japan as of October 2024, by age [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/
CAA. "Awareness of the term "sustainable fashion" in Japan as of October 2024, by age." Chart. November 7, 2024. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/
CAA. (2024). Awareness of the term "sustainable fashion" in Japan as of October 2024, by age. Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/
CAA. "Awareness of The Term "Sustainable Fashion" in Japan as of October 2024, by Age." Statista, Statista Inc., 7 Nov 2024, https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/
CAA, Awareness of the term "sustainable fashion" in Japan as of October 2024, by age Statista, https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/ (last visited July 25, 2025)
Awareness of the term "sustainable fashion" in Japan as of October 2024, by age [Graph], CAA, November 7, 2024. [Online]. Available: https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/
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